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After a big meeting in Chicago, we've officially decided to move our operations to California! This move will place us in the state of our largest customer base, our cut & sew factory, and a short flight from our primary testing winter testing ground at Squaw Valley USA.

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Why Patagonia Is Suing Anheuser-Busch Over Beer

Story Credit: Outside Online

Earlier this year, the staff managing Patagonia’s social-media accounts noticed something odd. The brand kept getting tagged in photos at pop-up bars in ski towns around Colorado. “Is this you?” customers would ask.

These pop-ups, with their reclaimed wood decor, were staffed with people in branded shirts and puffy coats with the word “Patagonia” emblazoned across the front.

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