A Grassroots USA Brand
Why have we chosen an Axe as our logo? Because our brand represents the strong and tough outdoors attitude of a lumberjack. The axe is known for its functionality, durability, and usefulness. The axe is the symbol that stands in perfect unison with our SNOWSHED® Merino wool clothing. So get out there and show your axe off!
We've made our main focus to create a soft & breathable one-quiver line of thermals with all the cut, sewing & trim operations taking place right here in the USA. The warmth-to-weight ratio of our mid-weight merino fabrics is simply amazing & the American quality of construction is unparalleled. Autumn, winter, and spring are a perfect complement to our collection of soft, warm, no-stink 100% Merino wool apparel.
Merino wool will keep you insulated (warm) even when wet due to the thousands of air pockets between the spun wool fibers. And Merino wool takes a very long time to stink because the smelly atoms in sweat don't want to bond with natural Merino wool -- basically the opposite of how synthetics react to sweat and stink. SNOWSHED® keeps you warm and dry without stinking for multiple days of heavy athletic use. Guaranteed!