Our Story

SNOWSHED® is a premium merino wool clothing brand, based in Chicago, IL (strategically relocating to Southern California, late 2019)  --  We make our authentic merino wool gear entirely from scratch - Our ultra-premium merino wool is from Australia and New Zealand, but our clothes are proudly designed and sewn right here in American factories!  We're doing big things, while keeping our exceptional small business values, customer service, and high-quality merino wool performance gear.

 

Made in the USA

 


SNOWSHED’s boutique size allows for an authentic personal touch that our customers really appreciate.

 

Axe logo by Snow Shed


Why have we chosen an axe as our logo?

Because our brand represents the dependable and resilient characteristics of a wilderness survivor.  The axe is known for its classic functionality and rugged durability - the axe is the outdoor tool that stands in perfect unison with SNOWSHED® baselayers.  So get out there and show your axe off!

 

Snow Shed Wool at the factory

 (above: cleaned raw Merino fleece - ready to be spun into yarn cones)

Our focus has been creating a soft & breathable one-quiver line of thermals with all the cut, sew, and trim operations taking place right here in the USA.  The warmth-to-weight ratio of our midweight Merino wool fabrics is industry-leading and our high-quality USA cut & sew garment construction is unparalleled.  Autumn, winter, and spring are a perfect complement to our collection of soft, warm, and 'no-stink' 3-Season Merino wool base layers.

Snowshed Merino wool being spun into yarn

(above: some of our Merino wool being spun into yarn cones at our partner factory)

Merino wool keeps you insulated (warm) even when wet due to the thousands of air pockets between the twisted Merino wool fibers.  And Merino wool takes a very long time to stink because the smelly atoms in sweat don't want to naturally bond with Merino wool (nature at its finest!) -- basically the opposite of how synthetics (oil based garments) react to sweat and stink.  SNOWSHED® keeps you warm and dry without stinking for multiple days of heavy athletic use. Check out our ironclad guarantee.