A Grassroots USA Brand

We're a privately owned & operated company with headquarters and distribution in Chicago, IL -- We're doing big things, while keeping our exceptional small business customer service and values.

After thousands of hours of research, design, and testing, we bring you SNOWSHED® -- extremely soft, breathable, wicking, and industry leading odor-resistant Merino wool base layers!  All of our garments are MADE IN THE USA using extremely soft, no-itch Australian & New Zealand Merino wool.

Made in the USA

All garments are Sewn in the USA!  The softest Merino sheep are sheared in Australia, then the wool is sent to Shanghai for processing, from there our huge rolls of soft wool fabric are put on a ship and set sail for California where the fabric is cut into the clothing patterns, sewn, trimmed, branded, tagged, and then packaged. Our completed products are sent to our Chicago offices and distribution facility for delivery to our valued customers across the USA!



Lumberjack axe logo by Snow Shed


Why have we chosen an Axe as our logo?  Because our brand represents the strong and tough outdoors attitude of a lumberjack.  The axe is known for its functionality, durability, and usefulness.  The axe is the symbol that stands in perfect unison with our SNOWSHED® Merino wool clothing.  So get out there and show your axe off!


Snow Shed Wool at the factory


We've made our main focus to create a soft & breathable one-quiver line of thermals with all the cut, sewing & trim operations taking place right here in the USA. The warmth-to-weight ratio of our mid-weight merino fabrics is simply amazing & the American quality of construction is unparalleled. Autumn, winter, and spring are a perfect complement to our collection of soft, warm, no-stink 100% Merino wool apparel.


Snowshed Merino wool being spun into yarn


Merino wool will keep you insulated (warm) even when wet due to the thousands of air pockets between the spun wool fibers.  And Merino wool takes a very long time to stink because the smelly atoms in sweat don't want to bond with natural Merino wool -- basically the opposite of how synthetics react to sweat and stink. SNOWSHED® keeps you warm and dry without stinking for multiple days of heavy athletic use. Guaranteed!